SHOTS FIRED: Kandi Burruss Launches New Athletic Wear Line, Challenging Sheree Whitfield’s ‘She By Sheree’ Brand!
Kandi Burruss just dropped a new athleisure line, which is a direct play against Sheree Whitfield, who owns established athletic wear brand – She By Sheree.
Kandi’s not saying, but launching this line is petty and calculated shade, turning the Atlanta fashion scene into a battleground.
In a video, Kandi Burruss, 47, showcased various athleisure sets, backed by the song “Knuck If You Buck” by Crime Mob. She also incorporated a humorous touch by adding her notable quote, “I’m about to headbutt this b****!”
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The Real Housewives of Atlanta star’s entry into the athleisure market is strategic, given the market’s expected growth, with projections reaching up to 662.56 billion US dollars by 2030, according to Business Wire. Her athleisure line includes multiple sets, available for purchase at Tags Boutique, both online and in its physical location in Atlanta, Georgia, a business she started nearly 11 years ago.
This new business venture has garnered reactions from fans and friends, who referenced the ongoing conflict between Kandi Burruss and her RHOA co-star, Sheree Whitfield. The dispute, which surfaced during Season 15 revolved around mutual accusations of slander and lack of business support.
“I was more surprised by Sheree co-signing everything Marlo was saying, I expect that from Marlo but Sheree?” Kandi said in August 2022. “I was done when I saw that. I was totally shocked because I haven’t even done anything to Sheree. I don’t even understand where this energy is coming from. It just totally threw me off.”
This situation emphasized the tension and strained history between Kandi and Sheree, affecting their professional and personal interactions.
Former RHOA star, NeNe Leakes didn’t hold back in a recent sit-down with former blogger, Carlos King. In a candid conversation, NeNe unleashed some choice words about Kandi.
The former reality star candidly expressed her opinions about the current cast, specifically calling out Kandi for lacking intensity and not contributing enough drama on the Bravo series.
Carlos and NeNe agreed that the show would benefit from a serious cast shakeup before NeNe ripped into Kandi. Carlos asked NeNe if she believed that Kandi was “overrated and overpaid,” and the RHOA OG cosigned before shading the singer/songwriter’s star power.
“I think that Kandi is not exciting,” she said. “I just don’t think the camera loves her. I think the camera loves her family, but I don’t think they love her.”
NeNe, who admitted that she hadn’t watched Season 15, clarified that she and Kandi had settled their issues stemming from their time together on the show.
NeNe asserted — “As much as they want to make Kandi the star, and she’s been there for 100 years, and she is her. I don’t think not one person tunes in and believes that.”
Avigail is an Entertainment blogger at All About The Tea, who specializes in The Real Housewives of Atlanta and The Real Housewives of Potomac. Avigail has a background in marketing. She’s a Brooklynite living in the Bahamas, with a passion for travel, writing, reality TV watching, pop culture and spoken word.