Real Housewives of Beverly Hills

Lisa Rinna Calls Herself An ‘Asshole’ To Promote Her New Beauty Line!

Lisa Rinna

Lisa Rinna is set to launch her own line of makeup and beauty products, and the Real Housewives of Beverly Hills star has been doing multiple photoshoots to promote her new venture. 

The Rinna Beauty brand social media page reflects Lisa Rinna’s outspoken RHOBH persona, using one of her signature lines to encourage preorders. 

“‘I’m just an assh*le with Iconic Hair and Big Lips,'” she captioned a simple glamour shot. 

Lisa Rinna

The iconic line was delivered during a 2019 RHOBH confessional spot, and Lisa Rinna has repeated the quip several times on social media. 

Lisa Rinna shared another promo-pic earlier this week — ordering her customers to “pucker up bitch.” 

Lisa Rinna

Lisa Rinna also gave her followers a live action glimpse into a Rinna Beauty photoshoot. 


Real Housewives of New York star, Luann de Lesseps, and Rinna’s cast-mate, Erika Jayne, chimed in on Rinna’s post—supporting with heart and fire emojis. 

Lisa Rinna

Rinna was called out on RHOBH last season by her co-star, Garcelle Beauvais—who challenged Rinna to consider how her scantily clad Instagram dances might be influencing her teen daughter. 

Lisa Rinna has a new hustle — but will it replace the old one? 

The Real Housewives of Beverly Hills is on hiatus. 


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