Lisa Rinna, 57, unveiled the upcoming beauty brand via social media on September 24.
“A decade in the making, Rinna Beauty is finally here. I’m thrilled to share my chic, sexy, bold lip liner, lipstick, and lip gloss with you.”
Lisa Rinna continued, “my @rinnabeauty is a lifestyle. It’s not just about how you feel on the outside, but how you feel on the inside. I want to bring fun and joy into your lives, while you feel and look gorgeous at the same time. There are three nude shades available: Birthday Suit, Legends Only, and No Apologies.”
“Visit Rinnabeauty.com and sign up to become a beauty insider so you will be the first to know when new products are released.”
Fans accused the Real Housewives of Beverly Hills star of being money hungry and forcing herself into an industry she knows nothing about.
“No shade, you just don’t have an approachable looking face for makeup or the pre-existing makeup skills/reputation. It would definitely be a no for me. I wish you and the Ali Express make up with your own logo on it the best of luck tho,” one fan tweeted.
Another angry fan added, “you are so desperate for work/money you’re willing to sink your friends (and their marriage) in order to sustain your role on a reality program. That kind of character can only put their name to garbage in order to earn $$$ I wouldn’t trust a thing you sell let alone beauty.”
Some fans said they wouldn’t buy anything from Lisa Rinna because she’s a bully.
“Does it cover up your nasty personality,” one fan tweeted. Another said, “change the name to bully beauty. You want people to support you after we got to see the real Rinna? That’s a hard pass. Thanks.”
The beauty brand will soon release a series of lip kits inspired by Lisa Rinna’s famous lips. The company’s Instagram page refers to the reality star as the lip pioneer.
Do you think people are overreacting? Sound off in the comments.