The wealthy 90210 couple went on ShopHQ to peddle their product, and was swiftly called out by angry viewers. The pricey sanitizer sold like gangbusters amid the coronavirus pandemic, but no charity effort was named in the TV pitch.
Twitter erupted after the duo’s appearance — one consumer blasting them for price gouging during the COVID-19 chaos.
“You and your husband are PRICE GOUGING. You are selling [6 ounces] of hand sanitizer for $28.95. You and your hubby get to [stay in a] $21 million home, while you take advantage of people’s fear. Shame.”
“More about the Benjamins than helping Americans,” another user fumed.
Hand sanitizer has been identified as one of the most marked up products in U.S. markets.
The comments evidently upset the reality power couple, and Heather Dubrow spoke to Page Six to clarify their position. Heather told the outlet that $35k had already been donated to California’s Second Harvest Food Bank.
“We’ve already donated thousands … to people working on the front line of this pandemic,” Heather said.
“And we’re giving a portion of the proceeds of our sanitizer to food banks — there are kids who are not getting anything to eat — and to health-care professionals.”
Dr. Terry Dubrow tried to outline what was behind the cost of the sanitizer, explaining that “it’s the same technology we used in the room where we prep patients.”
The plastic surgeon added that the ingredients are “three times the normal cost” and “impossible to find” during the pandemic.
“As a mom of four, I’m looking at when we re-emerge and the kids go to school or camp. I wanted to build a product that helps people in a new wave of normalcy,” Heather Dubrow said.