The fallout continues for TLC’s popular reality TV series “19 Kids and Counting.” TLC was forced to suspend reruns of the series in wake of the Josh Duggar molestation scandal.
General Mills, one of the shows biggest supporters, pulled its advertising immediately after news broke. On Tuesday, Payless ShoeSource and Choice Hotels also ceased its advertising with the show as well. As of today, more than a dozen other advertisers have abandoned the show and the TLC network, including Sherwin Williams, CVS pharmacies and food giant ConAgra Foods. Payless also responded on Twitter, explaining their choice to remove advertising as well.
Another major retailer severing ties with the show is Walgreens. The company responded on Twitter that it would also drop the show.
CVS told customers, “Thank you for reaching out. While our current advertising campaign includes the TLC network, we have not and will not advertise during the ’19 Kids and Counting’ program.”
Detractors of the network and the Duggars have been keeping pressure on advertisers and keeping tabs of who’s pulling ads or vowing not to advertise.
Marketers have proven willing in the past to ditch cable reality series that seemed likely to raise eyebrows. In late 2011, home-improvement retailer Lowe’s pulled its advertising from “All-American Muslim,”a reality series on TLC, citing complaints made by an advocacy organization known as the Florida Family Assn. TLC also quickly dropped, “Here Comes Honey Boo Boo” reality TV show when the Mama June dating a child molester scandal erupted.